UNIQUE BRANDING

Through our relationship with Meredith, we have exclusive industry access to over 100 million consumers for targeted direct marketing campaigns. 

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It's all in the name

Personalized Magazine Gift Subscriptions

A powerful marketing tool that is effective, affordable and easy-to-use. Send a subscription to Better Homes and Gardens Magazine (12 issues over 1 year) Each issue will boast a personalized Label on the cover - complete with their headshot and personal message.  We also send a Thank You postcard on your behalf to announce your gift subscription. 

Now THAT’s staying relevant. 

FTD Signature Collection

Better Homes and Gardens Flower Collection from FTD sports our brand along with a BHGRE discounted price.

Choose from a variety of floral bouquets for closing gifts or any special occasion. Whatever the reason, the Better Homes and Gardens Flower Collection has the finest floral bouquets that can be sent to anyone for any occasion year round! 

Better Homes and Gardens Book Collection

Receive preferred pricing on a variety of Better Homes and Gardens® book titles, allowing you to leverage the iconic brand name with your buyers and sellers. 

Check out this select list of books, including the American classic, the “New Cook Book.” You will also find a range of titles that cover decorating, home improvement and gardening as well. 

key trends

Here's just a few things that stand out

we are not your average broker

this is important stuff!

REPUTATION IS EVERYTHING

With the right reputation, you don’t even need a business card. 

Better Homes and Gardens® Real Estate helps step-up your customer service game on every level: from initial awareness to interactions with you before, during and after a purchase or sale. 

We help you appeal to and service your consumers through every medium, in every way. We invested heavily in tools, technology and content to help you build long-lasting relationships with your clients.   

P.A.I.G.E

We’ve been on a mission to make the real estate industry more … real. If you set goals and have the right support, you can be more successful. That starts with choosing a partner who has the right values. For us, those values are #PAIGE 

About Us

DIVERSITY

At Better Homes and Gardens® Real Estate, we understand the significance of serving a diverse and ever-changing consumer landscape and we are proud of the diversity among our affiliated real estate professionals. 

PHILANTHROPY

BHGRE works with philanthropic partners who align with our brand positioning and embody our core values in order to help sustain the dream of homeownership for those in need and provide a way for affiliated agents and brokers to connect with and rally their communities to make an impact. 

LET'S MEET UP

The BHGRE® Story

The BHGRE® Story

Better Homes and Gardens® Real Estate is a real estate brand with a fresh outlook that offers a full range of services to brokers, sales associates and home buyers and sellers. With innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate has its eyes set on the future of the real estate industry, while not forgetting its roots in the tradition of home.

History

In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. Meredith Corporation owned and operated the company for 20 years and grew the business into a highly respected name in the real estate industry. Meredith Corporation sold its real estate business in 1998, but retained long-term ownership of the Better Homes and Gardens Real Estate brand name. Then, in October 2007, Realogy announced a new, long-term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation. Better Homes and Gardens Real Estate officially launched its new franchise system on July 23, 2008.

Embrace Your Uniquesness

It starts with #passion. Our passionate and engaging nature helps us inspire our clients.

Once we’ve inspired a higher level of passion and energy in the home buying and selling process with our clients, we need to make sure that  our #authenticity and innovation in our approach to servicing their needs shines thru.

This authenticity and innovation is what helps the Better Homes and Gardens Real Estate brand as we strive to bring #inclusion to a higher  level as we embrace people across ALL ethnicities, demographics, and lifestyles while drawing inspiration from all industries to catalyze innovation in real estate.  

Our goal is simple: we want to #grow and attract others who share in the values of our company as we strive for #excellence on a day-to-day basis.

P.A.I.G.E.

How Strong is Your Game

TRUST IS THE NAME OF THE GAME, 

AND OUR GAME IS STRONG

It’s been said that trust is the glue of life. 

When it comes to choosing an agent, the NAR Profile of Home Buyers and Sellers* says that trust is one of the most important factors in that decision. 

Being associated with America’s go-to brand for lifestyle and design gives our affiliated agents an immediate, tangible level of trust with consumers.