We are a lifestyle company that provides value to both the real estate professional and the consumer. This is a new model for the real estate industry. The combination of this and our partnership with Meredith Corporation and Better Homes and Gardens® magazine lets us provide lifestyle content and branding.
The power of the Better Homes and Gardens® brand is astonishing. The brand touches 40 million people every month, including 1 in 6 adults, 1 in 5 homeowners and 1 in 4 women. Generations of people turn to the Better Homes and Gardens brand every day for the latest in design trends, recipes, outdoor style and information to help create a more rich and stylish life. Because of that, we are the only brand in real estate that is a relevant, meaningful part of consumers’ lives 365 days a year—not just when they are thinking of buying or selling a home.Real estate professionals who are part of the Better Homes and Gardens® Real Estate network benefit from the universal awareness of the Better Homes and Gardens brand, and the consumer trust that comes along with it. We believe affiliation with this iconic brand can have a powerful, positive impact on your business. That impact is seen on all levels; from the refreshing, stylish and original approach to real estate transactions, to the lives people live in their homes.This is important because with BHGRE®, affiliated real estate professionals have access to all of the lifestyle content created by Better Homes and Gardens magazine. In a time when consumers are demanding lifestyle content, this gives just one more way for our real estate professionals to be competitive in the national and local marketplace.Interestingly enough, a consumer shift has taken place.
Buyers are no longer buying just a home, they are buying a lifestyle.
Our company, along with our brand partner, have created tools that allow us to connect with changing consumers, so they will only want to work with us. This includes more high quality information like tips, articles, social media forums, videos—ways to empower the consumer and ways to empower our real estate professionals to speak to consumers in the way they expect to be spoken to.And what’s unique about us—we are a brand who feels authentic to the consumer. Not only do we equip our affiliated real estate professionals with tons of lifestyle knowledge to have thoughtful conversations, but we are on their coffee tables every month of the year. Our company “means” home and community to millions of people.
We are relevant before, during and after the transaction takes place. No one else in the industry can say that.
We use this unique relationship to build awareness, and drive leads back to our affiliated brokers and real estate professionals. Through this relationship, we are able to reach tens of millions of potential customers on television, online, through social media, direct mail and email every month.
At Better Homes and Gardens® Real Estate (BHGRE®), knowledge and learning are a top priority for those who want to “Be Better®.” Not only is it important, but it’s critical to success. The educational resources at BHGRE are designed to help real estate professionals succeed at every level. From new agent resources, to skill development to ongoing education on all of our tools – our program is custom designed for our real estate professionals so they can learn on their own time, at their own pace.The BHGRE education portal provides easy access to the professional resources. Our curriculum includes the following:
The tools we offer include contact manager, listing management, and our digital marketing center that allows real estate agents to create professionally designed flyers, postcards, and e-cards to market listings and to stay in touch with clients. Agents can also learn how to:
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Brand Differentiation Our tools and technology are designed to help our affiliated brokers and real estate professionals achieve a new level of business performance. What sets our brand apart from the competition is the personalized level of service and range of resources we provide. “Our mission is to support and strengthen our affiliated brokers’ businesses with the latest innovations in service, technology, marketing, tools, training and business consulting.” Sherry Chris, CEO National Brand Website With the vast majority of consumers beginning their home search online, it is more important than ever to have a strong web presence. Our innovative brand website provides potential homebuyers with everything they need in one place; the ability to search every listing in a market, access to ample and insightful data about the listings and the community they are researching, and a flexible way to search. It’s not just the same old search by price and number of bedrooms and bathrooms, BHGRealEstate.com offers the ability to search by commute times, city and neighborhood information. Lifestyle information such as entertainment, public transportation, school ratings and more can also be factored into the search.In addition, consumers have the ability to search by office or agent. Agent pages prominently display their current listings, awards, and Zillow reviews – a fantastic way to leverage third-party endorsements.To make our agents’ lives easier, we provide an auto-generated single property page for every listing and a virtual tour, all at no charge.The website was built to be mobile-responsive, so consumers can access all the information they need, wherever and whenever they need it, whether they are on their mobile device, iPad or laptop.We also offer a national lead strategy that includes driving traffic to our site through paid search and SEO efforts. Better Homes and Gardens Real Estate also provides all of our affiliated real estate professionals with featured listings on Zillow that precludes any other agent from appearing on the listing. Integrated Technology Platform – The Greenhouse Our integrated technology platform called The Greenhouse is the one-stop-shop for lead management, referrals, digital and print marketing tools, skill development and product training. It also offers unique resources, including comprehensive closing gift program elements, listing and buyer presentations, and access to savings on tools and services. The Greenhouse also features our industry-leading CRM solutions, listing management, a document repository, and predictive marketing and campaigning. All accessible 24|7 on any mobile device! Unique Marketing Tools PinPoint Through our relationship with Meredith, we have exclusive industry access to over 100 million consumers for targeted direct marketing campaigns.PinPoint is a unique direct marketing tool affiliated real estate professionals can use to tap into this rich database. The tool makes it easy to identify prospects who are likely to be in the market to buy or sell a home, such as first-time homebuyers, luxury homebuyers, empty nesters and many other profiles.Personalized Gift Subscription Program In order to help agents keep in touch with their sphere of influence on a regular basis, we are the only real estate brand to offer a Better Homes and Gardens personalized gift subscription program. For a small fee, our agents can sign their customers up for a monthly subscription to Better Homes and Gardens magazine with a customized label, complete with their headshot and personalized message. Now THAT’s staying relevant.Distinctive Collection Marketing We also run specialized marketing and advertising programs to support our luxury tier, Distinctive Collection by Better Homes and Gardens Real Estate®. This tier represents properties that are $750,000 and above or among the top 10 percent of all residential properties in any given market. Our luxury marketing efforts include listing feeds on sites such as WSJ.com, luxury blogs, and print marketing campaigns in high-end publications. Customized support by our professional BHGRE customer support team Our customer support team is available via phone and e-mail to answer any questions and to help our affiliated real estate professionals take full advantage of brand tools and services.Our hours of operation: Monday – Friday: 24 hrs. Saturday – Sunday: 7:00 a.m.– Midnight (EST)
Seasoned Pros are attracted to our brand for a variety of reasons.
We provide a chance to be on the ground floor of the brand of the future, an association with a brand name that America knows and trusts, and the opportunity to be relevant to your clients and sphere of influence every day of every year – not just during the transaction window.As a brand we provide industry leading tools, technology, culture and education.
Specifically, we offer more targeted direct-to-consumer marketing programs, new technology tools including mobile apps, blogs, digital marketing templates, a website that delivers an exceptional and innovative experience to online consumers, more quality referrals and corporate relocation leads, and online tools for agent education.
As a new agent, one of the most important considerations in selecting a brand is whether or not it will help you grow your business. New agents are attracted to Better Homes and Gardens® Real Estate because we provide tools and technology that can help get you on the path to success.
We also offer customized, ongoing support and training to ensure you have a solid foundation for a long-term career.We developed the Better Homes and Gardens® Real Estate Business Building System to help you build your business and achieve your goals.
This system includes business planning, business development, personal and property marketing, training and skill development, inquiry and lead management, automated marketing campaigns and affiliated services.
IN MORE DETAIL
Our tools and technology are designed to help our affiliated brokers and real estate professionals achieve a new level of business performance. What sets our brand apart from the competition is the personalized level of service and range of resources we provide.
“Our mission is to support and strengthen our affiliated brokers’ businesses with the latest innovations in service, technology, marketing, tools, training and business consulting.” Sherry Chris, CEO
Our customer support team is available via phone and e-mail to answer any questions and to help our affiliated real estate professionals take full advantage of brand tools and services.Our hours of operation:
Monday – Friday: 24 hrs.
Saturday – Sunday: 7:00 a.m.– Midnight (EST)